TSC: So according to this New York Times article, the marketing firm behind the new “Snickers Bites” campaign is BBDO. I remember them from “Mad Men”, but (to be honest) I never realized that they really existed until now. Apparently, they are the second largest ad firm in the World. Their New York office handles advertising for Mars inc.
TSC: Post (the company which produces Honey Bunches of Oats) did a pretty good job with this commercial because it “humorously” conveys the idea of “unique taste combinations" (phrase at 0:12) through showing couples who have opposite tastes (notice that they did not use the word “flavor” because that would ruin the joke). Of course, while the ad is not particularly offensive, there is a slight problem. Three of the four couples demonstrate a difference in “taste" (i.e., differences in behavior or world views). While the other one merely represents a difference in gender norms, having nothing to do with "taste”. So why the difference? Was the taller woman / shorter man combination thrown in as a sight gag?