The Social Complex

A Tumblr Blog
A Blog dedicated to the exploration of height bias and discrimination.



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  • July 5, 2012 8:28 am

    Unique “Taste” Combinations - Honey Bunches of Oats

    TSC: Post (the company which produces Honey Bunches of Oats) did a pretty good job with this commercial because it “humorously” conveys the idea of “unique taste combinations" (phrase at 0:12) through showing couples who have opposite tastes (notice that they did not use the word “flavor” because that would ruin the joke).  Of course, while the ad is not particularly offensive, there is a slight problem.  Three of the four couples demonstrate a difference in “taste" (i.e., differences in behavior or world views).  While the other one merely represents a difference in gender norms, having nothing to do with "taste”.  So why the difference?  Was the taller woman / shorter man combination thrown in as a sight gag?